Projects → Rami Al Ali
Services:
Ecommerce Go-To-Market
Market Entry Initiative
Website Design
SEO Implementation
Showroom Appointment Setting
Ecommerce Strategy
Paid Search
Paid Social
Johnathan’s engagement with Rami Al Ali marked a transformative milestone as he spearheaded the brand's inaugural foray into e-commerce for the first time, beginning in the Gulf and eventually into the United States, whilst orchestrating a seamless transition to the Shopify platform from WooCommerce.
Responsible for the comprehensive management of Paid Search, Paid Social, and Email Communication, Johnathan strategically positioned the brand's digital marketing campaign to penetrate the US market, diversifying its clientele beyond its traditional Gulf market. Notably, Johnathan’s efforts facilitated the successful launch of Rami Al Ali's bridal and ready-to-wear collections, attracting a new wave of discerning customers in the US.
In addition, Johnathan’s innovative digital strategy to drive showroom appointments for Rami Al Ali marked a groundbreaking endeavor, pioneering a first-of-its-kind approach in the Gulf Cooperation Council (GCC). By seamlessly integrating online marketing campaigns with offline experiences, he revolutionised the brand's engagement with customers, setting a new standard for luxury fashion brands in the GCC. Through strategic execution and meticulous attention to detail, he not only elevated Rami Al Ali's brand presence in the Gulf region, but also solidified its reputation as a trailblazer in digital marketing within the Arab fashion landscape.