Projects → Behno New York
Services:
Email Marketing Automation & Optimisation
Data-Driven Audience Segmentation and Targeting
Ad Creative Ideation
Content Strategy
Ecommerce Strategy
Paid Search
Paid Social
Johnathan’s guidance on Behno's digital strategy was instrumental in expanding the brand's reach into new regions, notably the Gulf Cooperation Council (GCC). By advising on effective ecommerce direction, Johnathan facilitated the brand's growth and built its digital equity in the targeted region. Leveraging targeted advertisements on Paid Social and Paid Search platforms, Johnathan strategically positioned Behno to reach and engage with a new clientele, effectively tapping into unexplored markets and driving sustainable growth.
Additionally, Johnathan implemented data-driven tactics to refine the brand's online presence, optimising for user experience and conversion to seamlessly integrate Behno into the digital ecosystem of the region. Through collaborative efforts, Behno successfully expanded its footprint, attracting a diverse clientele while reinforcing its commitment to ethical fashion and social impact.