Projects → Bonastre
Services:
Paid Social Media Buying
Ecommerce Strategy
Content Strategy
In a strategic approach for Bonastre's digital marketing campaign, Johnathan embarked on a journey to build a unique audience profile for the brand. By targeting interests associated with Lemaire, Jil Sander, John Galliano and Rick Owens, the aim is to connect with individuals who appreciate the artistic nuances and unconventional beauty inherent in these brands. This targeted approach enables the brand to engage with a discerning audience that values innovation, craftsmanship, and artistic expression, positioning Bonastre as a compelling addition to their sartorial landscape.
In leveraging these artistic connections, the objective is to amplify Bonastre's brand narrative, fostering a deeper understanding and appreciation for its unique blend of art and fashion within the digital realm.