Projects → Alexandra Hakim
Services:
Paid Social
Paid Search
Content Strategy
Creative Direction
Email Strategy & Newsletter Design
Ecommerce Strategy
Johnathan’s creative direction for Alexandra Hakim seamlessly blends the rich narrative of Lebanese heritage with the elegance of high-end jewelry. Through captivating visuals and compelling storytelling, Johnathan advises on paid social content that highlights the collection's unique inspiration and sustainable craftsmanship. By intricately weaving together the beauty of nature and the artistry of jewelry-making, Johnathan’s strategy aims to evoke emotion and drive engagement, effectively showcasing Alexandra's distinct vision to a global audience.
Johnathan’s collaboration extends to the development of a ‘Creative Chassis’. Working closely with the creative team, Johnathan advises on visuals that not only adhere to current advertising best practices, but also exude brand values, sustainability, commitment, and product quality.